Category Archives: Internet Marketing

The Many Google Algorithm Updates

There are several search engines that are very popular today. Those search engines people are using on a daily bases, and they have a large number of monthly visitors. Trough them, you can find anything you want or need on the web. Among most popular search engines are Google, Yahoo, Bing, Aol, etc. No matter which one is your favorite, the fact is that Google is the most popular and powerful search engine. It was created in 1996, and today that is a large and really successful company.

Trough the years, Google gave its best to provide the best possible service to the visitors of this really great and powerful search engine. It is completely logical why it became the most popular one, and people will often use it gladly. It is fast, and it will provide you the best possible web search you need.

Google had several updates trough the years, in order to improve the web search, to make it better, faster, and more productive. Among most important Google updates, you will be able to find Panda Google update, Penguin Google update and Hummingbird Google update. With all those updates, Google gave its best to improve the search, to be better then ever before. That is why people do love Google so much. People from the company are working 24 hours a day if it’s necessary to provide the best possible service for their users.

Google Panda update – this update was launched in February 2011. the main goal of this update was to remove all the web sites that have really poor content from the Google web search, and to provide to the visitors best possible search results.

Google Penguin update – it is an update that was created in April 2012. Most important goal of this particular update was to remove all those spam sites from the web search, to make it better and to remove bad links from the search.

Google Hummingbird update – that is a new algorithm that Google provided from the September 2013. The main goal of Hummingbird update is to be fast and to be precise, and it should pay much more attention to the words used in query than ever before. The whole sentence will count, not only a particular work you are using in your search.
These are just three of many more different updates that Google provided trough the years, and the fact is it will sure not stop there.

All of those updates are modified from time to time, to give you the best possible service when you are using this particular search engine. From the moment that Google was started, until today, they improved their work and its quality so much, and that is why it is no wonder why this great search engine became so popular all around the world. Google is the first choice of many users worldwide and it will stay at NO. 1 position.

Keyword Research That Gets Results

Particular topics on the internet have a relation to the terms or words used in information on the topics and are called keywords. Keyword research that works is one that will find words that are oriented to sales so that the maximum number of users are driven to the sites and thus offer the possibility of higher sales.

A campaign that uses search engine optimization for its success has to have good keyword research as its first step. A lot of care has to be exercised while selecting keywords as it can be tricky to latch on to those that target a website. If you are willing to invest a few bucks into a tool that will automate the whole process for you then you should check out Keyword Advantage.

When selecting keywords one has to consider general terms, brands, services or product names. When a product has a global identity, people may tend to forget geographical terms for targeting their keyword research.

Keyword research that works will be one that has done an analysis of market research so that one finds the terms used by search engines to find services and products while one is online. It can do no harm to find out the leaders or those doing well in the market and find out the keywords that they are using to drive traffic to their websites.

To find the best keywords one first needs to itemize the services, topics and products that one has on offer. Website logs are also a good way to find out the keywords that have driven the traffic to your website previously.

Keywords that you select must be ones that define your products and business very clearly so that search engines direct traffic to your website. General keywords can also fetch a lot of traffic to a site, but their ability to translate into sales is limited.

People who use search engines nowadays are quite conversant how keywords function while the search engine looks for services and products on the internet. All people who use products and services would always look for those that are better and conveniently located. So when you choose keywords for a website you must opt for those that clearly define the product and the location besides other things.

There are a lot of tools available that can identify the right keywords which are suited to search engines. But finding the ones that will generate the highest traffic is quite a challenge.